Els secrets de SantaMarta&Astorga

Sant I Love Dust

Això és un extracte dels correus electrònics i les converses telefòniques que vam tenir amb els membres de l'estudi I love Dust de Londres durant les 3 setmanes d'abril que va durar la producció de la campanya per a Axel Hotels. Treballar amb anglesos sempre és especial. Ells no van ser una excepció… ILD: Santa What? SM: Santa Marta, Barcelona… ILD: Thanks for the email, the project sounds cool what style etc. are you looking for ? Do you have a layout? SM: Oh! No sorry. In fact, we presented the idea with a script… Yes, without a layout. Only by reading a text. ILD: But it´s a print ad…right? SM: Yes, yes it is. ILD: Ah! But we need a rough. Can you do it? SM: Of course. ILD: We really need slightly more specific colours, the colour of their clothes, hair colour etc. M: Ok, we will send you a palette of colours. ILD: Yep, from here any further changes will incur additional costs. (SM: Fotre amb els additional costs!!!)… ILD: Its all going off in here! We got some gay bubbles, robots walking around and cool city scape outside the window amongs to ther things SM: Yes, this is what we wanted. By the way, good football match!! (Aquell dia havia partit de Champions entre el Barça i l'Arsenal) ILD: Here's latest art work based on the recent feedback. We have included a few options for the sign-off “ANYTHING CAN HAPPEN”.SM: We love it and the client too. Congratulations. ILD: Ha, ha yeah was pretty good game Barcelona teaching Arsenal a football lesson in the first half… Amazing! SM: Hey guys, as Fernando Messi says, muchas gracias! ILD: Fernando Messi!! Did you guys go to the game last night? SM: No, unfortunately we watched it at home. However, was quite impressive. ILD: Messi is almost as good as Wayne Rooney now :P SM: Wayne What? Hahaha ILD: Rooney ???? Messi??? (Ens adjunten una foto d'ells jugant a futbol. La foto no té pèrdua.) SM: Wow guys…I think you are more than ready to play against The Axel Hotels team!!! I am going to arrange the game, in Camp Nou, of course ILD: England vs. Spain! World Cup Final 2010? SM: Brasil vs. Spain I think it´s more realistic, don´t you think? ; ) Fernando Fabregas ILD: And things were going so well...