We are obsessed with big ideas and concepts. Trying to find them is what makes this job worthwhile. The digital era is not going to change the world. It has already changed. And the lesson we’ve learned is that the most advanced technology and sophisticated marketing techniques are useless if they are not backed up by ideas that excite consumers. This is what we know and what we want to do. Ideas capable of exciting the world no matter how much it changes.
Marc Macià Alberto Astorga Fernando Codina