Ajuntament de Barcelona
Print & OOH campaign for Barcelona Fitness Day
During Barcelona Patron Saint’s festivals to honour the Virgin of the Mercè, the City Council asked us to come with a print campaign for the Fitness Day. They wanted a campaign that could embody the joyful, open and popular character of the city. We wanted someone very especial to star the campaign. Someone that could represent the values of sport as well as demonstrating that practising sport is possible for all of us. And we found out about Johanna Quaas, a former 89 y.o. professional gymnast who showed us that there are no age limits to be fit.