Recovering the brand’s essence. Whatever made it endearing, close, familiar, savory. The protagonists, our grannies as main representatives of the traditional and loving cuisine. Using humor to connect emotionally with our consumer and as a vehicle for the transmission of all the brand’s values. The result, our adorable grannies have become jealous of La Cocinera because they think its recipes are better than theirs. TV campaign, Social Mediaoutdoors and POS.